Entrepreneurial Idea Mining

We’ve been taught that once you’ve got a good idea, and you’re convinced it’s a good idea, then it’s just a matter of presenting it in a clear and logical way, and a reasonable group of people will see it. That takes care of that. The reality is that we’re presenting it to human beings, who have anxieties, contrary opinions, and a constant fear of what any interaction might do to their standing in the group. And then stack on top of that a basic scepticism about new ideas.

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