Facebook has announced that it is perfecting all necessary plans to make all advert transparent.
Mark Zuckerberg made this announcement today on his Facebook page.
Zukerberg said “Wheneone buys political ads on TV or other media, they’re required by law to disclose who paid for them. Now we’re bringing Facebook to an even higher standard of transparency”
“We’re making all ads more transparent, not just political ads. We’ll soon start testing a feature that lets anyone visit any page on Facebook and see what ads that page is currently running. For political advertisers, we’re working on a tool that will let you search an archive of ads they’ve run in the past”
You’ll also be able to see how much an advertiser paid, the type of people who saw the ads and the number of impressions. Our goal is to fully roll this out in the US ahead of the 2018 midterm elections.
Political advertisers will now have to provide more information to verify their identity. Once they’ve done that, Facebook will label their ads as political and they will have to disclose who paid for them. We’ll start testing this in US federal elections and then move to more races later.
Zukerberg said that Facebook is strengthening its systems to catch anyone trying to break these rules.
They are adding thousands of people to our review teams and will start using machine learning to identify political ads, just like we do with spam.
Facebook is also going to work with other tech companies to share information on the threats we find.
The organisation said that these changes will make it easier to see what different groups are trying to communicate around elections and will make it harder for anyone to break the rules. This won’t stop all bad actors, but it’s one of many important steps forward and we’ll have more to share soon.